2019
THE PROJECT
WILMA'S PAST
LOGO BUMPER & NEWSLETTER
Back in 2015, my mother and I launched Wilma’s Past, a vintage reproduction clothing store on Etsy. Click here to see our shop. The logo bumper and newsletters are the promotional designs I have made to market our company.
LOGO BUMPER
Wilma’s Past is named after my paternal grandmother, so it seemed only right to feature her photos in our company's logo bumper.
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DESIGN ELEMENTS
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Continuing with a vintage theme, I created the final logo bumper to resemble an old movie reel countdown.
FINAL DESIGN
NEWSLETTER
These are two newsletters that were created to send to previous customers of Wilma’s Past to remind them of our shop and also to tell them the history of our company.
This is how the newsletter is intended to look on a computer screen.
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FINAL DESIGN
This newsletter tells the life story of Wilma and why we decided to dedicate our clothing store in her honor.
This newsletter celebrates our company’s last 5 years of business by sharing some fun facts and highlighting reviews from past customers.